Department of Defense
Warrior Games Campaign
The Warrior Games are paralympic-style competitions between wounded veterans. Despite all odds stacked against these athletes, their incredible resilience can inspire all of us, no matter how large or small our own challenges are. With the communications goal to positively shift the veteran story as well as raise awareness to attend the Warrior games, my team’s idea was to tell the story of these athletes’ epic journeys. Then, challenge the public to make a much easier journey—to cheer them on. Using the military’s famous words: By Air, By Land, or By Sea: Find Your Way to the Warrior Games.
Anthem Spot
Athlete Interviews, Youtube
Bus Shelter & Billboards
Prototyping-to-learn: Developing the campaign look and feel
Before moving forward with a creative direction, I hand-sketched athletes, hand-painted letters and cut these graphic elements out of paper to allow the characters and words to be moved into different compositions. Across the team, this activity created a space of experimentation in order to determine the right direction with the client.
Cannes 2018 Case Study
Role: Art Director
Creative Team: Brent Fagerburg, Herschel Kissinger, Vincent Marroco, Tony Rogers, Dan Thorne
Client: Department of Defense
Recognition:
Sabre Award, Gold, Government Agencies
American Advertising Award, Chicago Chapter, Silver, Integrated Advertising Campaign
PR Week Award, Best in Public Sector
Creative Media Award, Best in Creative